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Daniel P. Hirschi's avatar

Your article is the blueprint for better speeches in public. Since I speak a lot in public on events I'm used to observing the reactions of the audience. And your article is exactly what you need.

The better the hook, the better the story the more your listeners are with you.

Thanks for a great read.

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Matt Tilmann's avatar

Thank you very much for the kind words, and am so glad it was helpful! There are so many folks out there that I think if they just tweaked things a little when speaking would get much better results, so hopefully this can help others!

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Daniel P. Hirschi's avatar

It will help others!

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Juan Gonzalez's avatar

Great tips put together in such a clear and actionable way.

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Matt Tilmann's avatar

Thank you Juan, I'm glad it was helpful!

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Patricia Juarez Muñoz's avatar

I really liked your story telling tips. I just wondered when we shouldn't use them.

An example would be in a meeting with senior leadership I guess.

When do you not recommend to use story telling and instead go to the point?

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Matt Tilmann's avatar

Hi Patricia! Thank you for the kind words! And you're right, there can be a time and a place for storytelling. What comes to mind for me in a business setting is something I remember back from getting my degree in accounting, and that's the IRAC method. That stands for Issue, Research, Analysis and Conclusion. Often senior leaders definitely don't want to be bogged down, so I think perhaps the above method might be helpful without knowing your specific setting?

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Patricia Juarez Muñoz's avatar

Nice. I didn’t know about IRAC method. But when talking with leaders I try to do the next: WHAT (issue) + WHY (research?) + WHEN / WHO + HOW (analysis?) + Next steps (conclusion?)

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Karen Langston's avatar

For anyone thinking about speaking, Matt has the skills right here in this post. I was a successful international speaker for the steps given here. It works! they will never remember what you wanted them to remember but they will remember the story!

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Matt Tilmann's avatar

Thank you so much Karen, I really appreciate it, and am glad to know I was on the right track! I think both in writing and speaking, it really is all about composing and crafting.

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Tim Ebl 🇨🇦's avatar

Great tips here for writing that captures attention.

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Matt Tilmann's avatar

Thank you so much Tim!

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