I was just mainly curious, because for the Substacks I’m subscribed to, I’m always fascinated by the slew of them that come in at 9 am on a Tuesday or other weekday. Or in the afternoon of a weekday when many would more than likely be busy with other goings on, but could be a wrong assumption on my part. 😊
👍. More fyi… The timing of mine was something I thought about when I first started partially as when I did way more on LinkedIn and took a course on getting the best out of it… timing was a relatively key factor.
But it of course is influenced by where the readers are vs where you are. I’m in UK. So I have always sent mine on a Wednesday around 4-6pm UK time.
My logic being mid week for worker types (mines about change so half work half personal) in UK end of the day works. And loosely start of the day for USA side of pond similarly.
It suits me. It helps me get it done. Is there a better time? Maybe. Maybe not. I don’t have incentive to go any deeper.
That said though I think that with newsletters also going by email it lengthens shelf life time & Substack per se seems to have a longer shelf life than most anyway. Just having a tab of what you subscribe to elongates things.
I also think you can massively overthink this & whatever you’re doing needs to come back to your why in the first place.
I’m doing Change is Constant primarily for me, as I want to “give something back”. I’m not doing it to make money / contacts etc. if they happen along the way, happy days.
Thus no incentive to change what I’m doing.
If this helps you with thinking relevant to you … happy days.
This is great feedback and data points, thank you Mark!
I'm sure it's overthinking on my part, which is why I wish Substack would do a better job with their stats.
Part of me gets concerned with putting the essay in an email (vs curating a minimalist route that points to the Substack page - a la what Josh Spector does with his), that readers will lose interest and just delete and carry on. But perhaps if the topic that day/week doesn't tickle their fancy, then it wasn't meant for them, but at least I got the joy out of sharing. Or like you said with yours, if it leads to further growth and development, then "happy days." :)
Yep, that's the gist of it. I think I've seen another Substacker do something similar, where they'll write everyday to their Substack page, keep an eye on what resonates, and then the best performing one goes out in email form once a week.
That way folks' email inboxes don't get flooded. Or like you said, that way those who mainly read on the Substack app/site can still get visibility to your content. Or another idea is just taking the posts that do well on the Substack site, and curating those into the email, and then giving teasers to the links, etc.
Too many questions for me 😛. If this helps…
not weekends.
Length for me is entirely down to whatever combination of time I have available at that point, how headline / opening grabs me.
So best I can say is… use a mix.
I read in mostly in app - then website - prompted by emails if I get them and same whatever rules as above apply.
Hope this helps.
Ha ha, no worries, it does help! Thanks Mark!
I was just mainly curious, because for the Substacks I’m subscribed to, I’m always fascinated by the slew of them that come in at 9 am on a Tuesday or other weekday. Or in the afternoon of a weekday when many would more than likely be busy with other goings on, but could be a wrong assumption on my part. 😊
👍. More fyi… The timing of mine was something I thought about when I first started partially as when I did way more on LinkedIn and took a course on getting the best out of it… timing was a relatively key factor.
But it of course is influenced by where the readers are vs where you are. I’m in UK. So I have always sent mine on a Wednesday around 4-6pm UK time.
My logic being mid week for worker types (mines about change so half work half personal) in UK end of the day works. And loosely start of the day for USA side of pond similarly.
It suits me. It helps me get it done. Is there a better time? Maybe. Maybe not. I don’t have incentive to go any deeper.
That said though I think that with newsletters also going by email it lengthens shelf life time & Substack per se seems to have a longer shelf life than most anyway. Just having a tab of what you subscribe to elongates things.
I also think you can massively overthink this & whatever you’re doing needs to come back to your why in the first place.
I’m doing Change is Constant primarily for me, as I want to “give something back”. I’m not doing it to make money / contacts etc. if they happen along the way, happy days.
Thus no incentive to change what I’m doing.
If this helps you with thinking relevant to you … happy days.
Cheers.
This is great feedback and data points, thank you Mark!
I'm sure it's overthinking on my part, which is why I wish Substack would do a better job with their stats.
Part of me gets concerned with putting the essay in an email (vs curating a minimalist route that points to the Substack page - a la what Josh Spector does with his), that readers will lose interest and just delete and carry on. But perhaps if the topic that day/week doesn't tickle their fancy, then it wasn't meant for them, but at least I got the joy out of sharing. Or like you said with yours, if it leads to further growth and development, then "happy days." :)
Yeah I get that re the email essay. Interesting… How do you mean… curating a minimalist route that points to Substack page?
Do you mean… step 1. post main content (ie the essay) only on Substack site.
Then also send light touch email only pointing to same article?
I do think there’s something about not bombarding those who read by email.
Or put another way those who use Substack app mainly just posting on website.
I searched for Josh… the only one I found had 2 subscribers so I thought that’s not who you mean. Have you a link?
No rush… it’s Saturday. It’s not raining. I’m retired. I’m off to paint a shed 😂
See ya Monday… or Tuesday or whenever I’m next on
Yep, that's the gist of it. I think I've seen another Substacker do something similar, where they'll write everyday to their Substack page, keep an eye on what resonates, and then the best performing one goes out in email form once a week.
That way folks' email inboxes don't get flooded. Or like you said, that way those who mainly read on the Substack app/site can still get visibility to your content. Or another idea is just taking the posts that do well on the Substack site, and curating those into the email, and then giving teasers to the links, etc.
Re: Josh, I don't think he's on Substack, but can find him on LinkedIn. Here's a link to his newsletter: https://fortheinterested.com/subscribe/
Have a great rest of your weekend and thank you again for the chat! Good luck with your shed painting!